Seo Tips

The SEO is to generate quality content that provokes interest, with a web that solves a problem or need, oriented to the way in which the user searches for that concrete information and index able by the search engines. That is SEO.

If you're looking for shortcuts to go first on Google, I'll give you a hint: there are not any. Or rather, there are few, they are not so effective, they are ephemeral, they pose a significant risk to your website and usually take more work than doing it generating value. And if you want to generate value the content will be your main ally in this mission.

If you're still bent on looking for quick methods that can work or not, you're late in searching Google for "SEO black hat," "link exchange," "blog networks," or "free articles and press releases," because this post does not It goes from that. This post is about techniques that will work this week and next, which will make you grow steadily and will never make you receive a penalty.

1. KNOW YOUR USERS

The first thing is to know who you're going to. Each public consumes the information differently. For example, this post could be called "Content Marketing Tactics for SEO", but it would target a smaller and more specialized audience and the advice would be different.

To find out what people are looking for, you can help them with the Google, Google Keyword Tool and Google Trends search tools .

Not everything gives you a tool. If you have a web about cats, we will suggest similar searches: videos of cats, webs of cats, photos of cats or even can go to synonyms like felines, for example. But perhaps you have not detected important niches such as "videos to cheer you up" or "videos for when you're sad". Your content meets needs looks for what they are, in what ways they can express themselves, and creates specific content.

In short: d find out what needs you meet, how they look, what competition you have and become the brand you would like to see .

You can help by creating people to make it easier to customize the content depending on the different types of users you may have.

2. HAVE A PLAN

Content should be planned. You must have a clear and numerical objective - never exclusively SEO - a specific audience and a lot of ideas and desire to try.

If you do not plan your content with an editorial calendar , varying formats, specifying to what type of user each content is targeted and focusing on a particular action on your visit (give you an e-mail, read more posts, follow you on Twitter etc.). ) It will be difficult to know if you are doing it right or wrong and you will only depend on your intuition to move forward.

3. USE YOUR BLOG

Your blog is not only a great tool to create content that attracts Google to get posts with a great natural positioning, but allows you to:

• Generate links: If you generate easy content to share, users will share it, including links, which will benefit the domain as a whole. Not everything is that the post is good, it also helps that your blog is a reliable and reputed source.
• Create relationships: It is as simple as linking to third party pages. Millions of people are generating very valuable content on different topics, and surely some of them have created a resource that complements your post to perfection: link it. Then, if you want, mention it on Twitter, let them know that you talk about them and you sound them.
• Reinforce your brand : Take care of the aesthetic aspect of your blog , which reinforces the identity of your company or your own, use the sides, header and footer to meet your Branding goals and take care of aspects such as color palette, images , That all the elements are translated ...

4. FRIENDS UP IN HELL

Let's not fool ourselves, getting quality links is about relationships. Not only to have a large group of friends and acquaintances in the online medium - that too - but to know how to generate an impact on the person to whom we are addressed so that he wants to follow us, bond us and become our friend.

As always, let yourself be seen in events, canes, breakfasts and any other excuse in which you meet bloggers or people in your niche. It will allow you to face people, build relationships, and this will take you to everything else.

5. DEEPEN SOCIAL NETWORKS

The natural positioning depends largely on the impact you get on social networks, mainly because it allows you to establish relationships, is a positioning factor in itself, confirms the profile of links and gives you visibility and branding. You will not get links if no one knows about you and if your content does not have a brand to which it is safe to link.

And do not stay on Twitter and Face book: Networks like Slide share or Instagram can be very useful, it depends on which sectors and what brands, and tools like Menéame, Scoop. It or Logos can be a way to earn a surplus of traffic and links. Even blogging and niche forums can be great tools, even if they require more research. They will get you visibility in your specific target and will be fundamental to capture your first followers. Do not forget about them.

6. CREATE JOINT INITIATIVES

What do you like? Try to combine it with what others do. Alloys are stronger.

It can be work on a static page on all influences of a sector in blog Spain, or a niche adjacent to yours with a similar theme. For example, if you talk about Social Media.